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Marketing Manager APPLY NOW

KIN Head Office. Kensington, London
Marketing
Sun, Jan 31, 2021
Full time

COMPANY PHILOSOPHY

We create delicious protein powders and snacks with bacteria cultures, that promote daily gut health and support digestion. We believe in ‘Happy Health’, and balance, determination and happiness is at the heart of everything we do. Our mission is to improve daily gut health for everyone.

We are a small business with a lot of energy, and you would be welcomed to a dedicated and inclusive environment where you can learn quickly with us during this exciting time of growth.

PURPOSE OF THE ROLE

To create, develop and execute the brand and marketing strategies. To work with the Directors and agencies to deliver team objectives and online sales targets.

We are looking for a Marketing Manager with a strong creative vision and experience in the FMCG, health, food, or wellness sector, with ambition to support a small business to achieve its full potential.

KEY RESPONSIBILITIES

You will take ownership for the overall plan, brand, customer segmentation and reporting.

  • Define KIN’s different customer segments, their needs, and how we meet them
  • Develop the marketing strategy and plan with the Directors and oversee the execution, defined by an annual budget
  • Pull together the “brand world” for KIN and build the “brand assets” over time to increase brand equity
  • Build and deliver the creative, affiliate and digital marketing strategies - defining channel usage and activation plans to drive both customer acquisition and loyalty
  • Manage retailer marketing campaigns
  • Monitor online sales using Shopify reporting and implement marketing activities to meet targets
  • Oversee the PR strategy (executed by PR agency)
  • Plan and oversee paid search and paid social (executed by ads agency)
  • Manage the online advertising budget
  • Manage affiliate content, campaigns and relationships
  • Plan, build and execute the organic social strategy
  • Generate content ideas and create campaigns and asset creation using Photoshop or a similar tool 
  • Analyse data on a weekly / daily basis to create proactive and reactive marketing ideas to target specific customer segments
  • Build, send and optimise regular campaigns and set up automations via Mailchimp
  • Write copy for email and assets
  • Build and manage the marketing calendar
  • Organise photoshoots and events

MANAGEMENT

  • Manage agencies and freelancers to deliver day to day activities
  • Test, track, report and analyse results against KPIs, presenting key learnings from insights

EXPERIENCE

  • At least 3 years’ marketing experience, specialising in email, web, social and affiliates
  • Must have excellent knowledge and experience of Mailchimp, Shopify, social platforms, and photoshop (or a similar tool)
  • Must have experience in email marketing; Building, executing and testing campaigns and automations using Mailchimp
  • Have experience with Shopify reporting, and understand how to read and interpret Shopify sales data
  • Have an understanding of paid social and Google Ads
  • Have experience in FMCG, health, food, or wellness sectors
  • Have experience in leading and executing and managing marketing strategies and campaigns

KEY SKILLS AND ATTRIBUTES

  • Be brand obsessed, and ave an excellent understanding of how branding impacts customer’s buying habits
  • Have great eye for visually appealing content and crucial attention to detail
  • Proactive and professional attitude, a self-starter, highly motivated with the ability and confidence to drive activity
  • A creative thinker, able to bring an innovative approach 
  • Analytical to drive insights, conclusions and recommendations
  • Solid communication skills, with the ability to work independently and within a small, high-performing team in a fast-paced environment
  • Not just a ‘yes person’, happy to challenge the approach for effective execution and results
  • Honesty, transparency and integrity
  • A passion for the health and wellness industry and an ambition to support a small business achieve its full potential
  • Excellent use of English, both written and oral
  • You must have the right to work in the UK
  • Experience with working with a small business or in a business with a strong focus on brand

BENEFITS

  • The opportunity to work in a start-up where you can have a real impact from day one
  • Competitive salary
  • 20+ days holiday
  • Pension contribution
  • Free KIN (of course)

 

2021-01-31||| KIN Head Office. Kensington, London|||Marketing||||||_DPMBM9pGnFmjsbQ|||FULL_TIME|||GBP|||YEAR|||range|||25000|||||||||false

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